Beauty is in the eye of the beholder! In this study, MRI imaging was used to determine whether the activity of distinct cerebral areas of the human brain correlate with the experience of beauty and ugliness. People viewed different styles of paintings (abstract, landscape, portrait and still life) as their brains were scanned for neural activity. The results showed that: 1 – brain activity for both beautiful and ugly, is in the same cortical areas. 2 – different types of art lit up different parts of the brain.
Neural correlates of beauty. Neurophysiol (2004) 91: 1699 –1705.pdf